![]() And, of course, the dollars soon began flooding in… Today it seems a machine symbolic of British traditionalism, but at launch in 1961 this iconic car’s overtly suggestive styling, rocket ship performance and almost unfeasibly low price-tag made for a breath taking combination. ![]() But the shift in focus that it had created, and the rich rewards it yielded when a smash hit was recorded in the all-important US market, had stuck: ‘Export or die’ had become ‘Export and thrive’.Īmerica was the difference between success and failure, and few knew that better than Jaguar, whose XK family had mined a rich seam of Stateside sports-car enthusiasm but was getting pretty long in the tooth. Photography Julian Mackie. As the post-war austerity of the 1950s brightened into the free-living, free-loving ’60s, journalist Hans Juda’s famous warning to British industry was – happily – receding into history. ![]() Jaguar and Toyota did their best to tempt US buyers from their Chevy Corvettes in the ’60s, Alastair Clements finds out how the E-type and 2000GT stand up to the mighty Sting Ray. Japan takes on Britain and the USA in our coupe shootout – Tri-Nation great battle. America’s Sweethearts.
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